AI and Automation
CrestWell Accountants helps businesses reduce manual processing and automate business processes to increase efficiency. We redesign the process first, then automate the repetitive, rule-based work, much of it technology and AI led, so the operating model runs leaner. The work is led by Faiq Khan, a specialist with over twenty years of transformation experience at organisations including PwC and Ericsson.
Checked by Omar Ahmed Khan ACA, Founder and Principal, on .
Read the transcript
Hi, are you struggling with coping up with your operational cost or consistently increasing operational cost that actually directly impacts your growth margins, especially in this age of AI adoption or this new artificial intelligence era? You're not alone or you're not unique.
This problem is pretty, pretty common these days because what has happened is that the businesses have not transformed at the speed of the technology has evolved. And especially with this AI environment and situation, it has become far more complex and challenging for any organizations regardless of the size to cope up with.
This is where CrestWell comes in. We have 20 plus years of experience in working in top four consulting firms like PwC, Deloitte, and have worked in very complex highly regulated and challenging environments and we have transformed their businesses and specialize in transforming and making the operating models lean through process of efficiencies and automations which is mostly technology and AI led. So if you're facing the challenge, please reach out.
Reducing manual processing, and automating business processes to increase efficiency.
Operating costs that keep climbing eat straight into margins. Much of the problem is that businesses have not transformed at the speed technology has evolved, and the arrival of AI has made keeping up more complex for organisations of every size. A great deal of the admin that slows a business down is repetitive and rule-based, which is exactly the kind of work software, and increasingly AI, does well.
What is included
- Process redesign, so the work is right before it is automated
- Workflow automation of repetitive, rule-based work
- Automation that is technology and AI led, where it makes sense
- Making the operating model leaner through process efficiencies
Led by Faiq Khan

This service is led by Faiq Khan, one of CrestWell's specialist associates, who also leads business transformation. Faiq brings over twenty years of experience helping organisations operate leaner, smarter and more profitably, with senior roles at leading multinationals including PwC and Ericsson, where he built deep expertise across business transformation, process redesign, automation, financial systems implementation and change management. He currently heads the transformation and change agenda for Australia's largest betting and wagering business.
He works closely with business owners and leadership teams to streamline operations and automate manual processes.
Redesign first, then automate
Invoice processing, approvals, data entry between systems, and reporting that someone rebuilds by hand every month: this is the kind of work that ties people up without adding value. We look at how the work actually flows, take out the delays, duplication and double-handling, and only then automate what makes sense. That order matters. Automating a bad process just makes the waste happen faster.
Where the work involves your financial reporting, it links closely with CrestWell's bookkeeping and management accounts service, so the numbers that come out of an automated process are numbers you can rely on.
Leaner operations, technology and AI led
The aim is a leaner operating model: the business takes on more work without taking on cost at the same rate. Much of that comes from process efficiencies and automation that is technology and AI led, using the tools you already have wherever possible.
Where it fits with transformation
Automation is one part of making a business run better. Where the change is bigger, such as an organisational restructure, a new financial system or a full operating model redesign, it sits within CrestWell's business transformation service, which Faiq also leads.
Getting started
- A free consultation, to understand how the work flows today and where the manual effort goes. Book it here.
- A focused review of the processes in question.
- Clear recommendations, in a practical order, with an agreed scope and fee for any work that follows.
- Delivery and handover, so the change lasts.
Common questions
Do you automate our processes as they are?
- No. We redesign the process first, so you are not automating a bad one, and then automate what makes sense. Automating a slow or duplicated process only makes the waste happen faster.
Will we need to buy new software?
- Not necessarily. We use the tools you already have wherever possible. Where something new is the right answer, we say so, and the scope and fee are agreed with you in writing before any work starts.
Who does the work?
- Faiq Khan, CrestWell's specialist associate for business transformation and AI automation, leads it. You deal with him directly, never a junior.
Ready to take control of your finances?
Book a free, no-obligation consultation and discover exactly how CrestWell can help. It is simply an honest conversation about your business.
CrestWell Accountants