Senior expertise, brought directly to your business.

CrestWell connects ambitious SMEs with senior finance leadership and specialist partners across finance, tax, HR and transformation.

Meet the Founder

CrestWell is led by Omar, an ICAEW qualified Chartered Accountant with over fifteen years of auditing and advisory experience.

That experience has been gained across some of the UK's most demanding financial environments, from Big 4 and mid-tier professional services firms to in-house finance roles.

His career has been spent doing the very things CrestWell now offers its clients: building finance functions, leading group consolidations, preparing Board-level reports, managing audit cycles, and shaping the strategic financial decisions that drive a business forward.

Financial advisory, fractional FD and FC support, forecasting, management accounts and audit readiness are not services learned from a textbook. They are disciplines delivered first-hand, now made available to ambitious SMEs.

It is this combination of institutional-grade expertise and a genuine commitment to SMEs that sets CrestWell apart.

CrestWell founder
Omar Khan

Credentials & Experience

ACA Qualified (ICAEW)

Fully qualified Chartered Accountant regulated by ICAEW

Big 4 & Mid-Tier Trained

Experience at leading Big 4 and mid-tier professional services firms

15+ Years Senior Finance

Board-level reporting, audit cycles and strategic finance

AI & Analytics Leadership

Led AI and analytics programmes at a Big 4 firm, driving measurable efficiency gains

Multi-Entity Group Experience

Complex consolidations, multi-currency and intercompany eliminations

Faiq Khan
Transformation, change and efficiencies

Faiq Khan

Faiq brings over 25 years of experience helping organisations operate leaner, smarter, and more profitably. His career spans senior roles at leading multinationals including PwC and Ericsson, where he built deep expertise across business transformation, process redesign, automation, financial systems implementation, and change management.

While Faiq has led complex transformation programs for some of the largest organisations in the country, including his current role heading the transformation and change agenda for Australia's largest betting and wagering business, his real passion lies in bringing that enterprise-grade thinking to growing businesses.

He understands that small and medium businesses need practical, commercially focused solutions, not heavy corporate frameworks. Faiq works closely with business owners and leadership teams to streamline operations, automate manual processes, strengthen financial systems, and unlock the efficiencies needed to scale with confidence.

For clients, Faiq offers strategic advice on business and financial performance, operational efficiency, organisational restructuring, project management, and change delivery, helping growing businesses build the foundations needed for sustainable long-term success.

Roopal Modasia-Patel
HR and advisory

Roopal Modasia-Patel

Roopal is a Senior HR and Talent Advisory Consultant with over 20 years of specialist experience helping businesses build, manage, and retain high-performing teams.

She works fractionally with growing businesses, including accountancy firms and SMEs, providing practical HR advisory and people management support without the overhead of a full-time hire.

Her expertise spans day-to-day HR support, employment contracts, payroll structuring and processing, recruitment, and people-related compliance, giving business owners confidence that their people function is built on solid, professional foundations.

Roopal helps business owners answer the questions that matter most as they grow:

  • Do we have the right people in the right roles?
  • Are our contracts and payroll set up efficiently and compliantly?

From hiring the right person for the right job to managing the everyday realities of people management, she brings hands-on, commercially focused expertise tailored to the realities of running a growing business.

One firm. Specialist partners across finance, tax, HR and transformation. Every expert fully focused on your success.